SMS marketing can prove very lucrative. Yet, for this to be fruitful, you’ll need to respect four basic principles that govern the SMS industry.
1. Market Segmentation
Mobile tools are near to 7.2 billion and they’re multiplying five times faster than we are. A lot of them – or even all- are SMS enabled. Bearing this little bit of information at heart, every marketer needs to learn that unless the audience targeted is segmented, any SMS campaign is condemned to failure. It is of paramount importance to distinguish your campaign’s texts from spam SMS. All you need to complete is integrate your SMS marketing campaign with the needs of your clients and carry out different strategies for every group.
2. Customer advocacy
The concept of focusing on what is best for the consumer isn’t a new comer to the marketers. In terms of SMS campaigns are worried, the client needs to learn that he/she consented to receiving SMS online and was not just picked at random. For this reason text marketing, opting-in must certanly be specific and direct to the client. Usually, it involves either employing a brief or long code to opt-in or subscribing via a web form. Client consent enables you to trustworthy towards your web visitors and enhances their loyalty and responsiveness to your 2-way SMS campaigns.
3. Personalization & timing
Sending texts isn’t a freedom granted indefinitely. The customer must not feel intrusion or disturbance, while getting a text message. On the contrary, the message needs to be anticipated. The easiest way to ensure positive reception is to steadfastly keep up a not-so-overwhelming frequency and make the client feel unique when getting a message. Like: “Ben! Tomorrow is your lucky day! Make the most of the discount coupon for the favourite restaurant before it expires! “.This way, the message is conveyed, you client feels special and you cut the danger of your message being defined as spam.
4. Be pretty!
Like some other media-related campaign, your web to SMS message needs to be appealing and an easy task to remember. The use of slang or abbreviations will undermine the value of your brand and long or complicated messages may avert the consumer even from studying the entire SMS. URLs are not good-looking either, so in such cases when they’re necessary, it’s strongly recommended to use a URL shortened. Remember! An email that’s easily retained to the memory, escalates the responsiveness and positive reception of the next message.