Based on the recent national survey conducted by Consumer Reports, over 71% of online shoppers look especially for 3rd party seals of approval as a questionnaire of website verification when visiting a website. This survey result is not surprising as much online threats and scams have invaded today’s web community.
These seals are a primary consideration on the checklist of many people visiting a web site since it gives them a powerful sense of security. 꽁머니 It builds a reasonable degree of confidence and trusts amongst merchants and consumers. It permits visitors of a web site to freely disclose private information without any badge of doubt that it could be used unlawfully.
For these reasons, this form of website verification can be more popularly called trust seals, security seals and sometimes verification seals or certificates.
You will find basically three major questions most online visitors have when surfing a website.
First – Is my privacy safe?
Second – Is this site secure?
Third – Has this business been verified?
A few of the leading internet security companies have formulated 3 fundamentally efficient types of seals to handle these 3 basic concerns. These are the Security Seals, Privacy Seals, and Business Identity Seals.
(1) Security Seals address charge card concerns and other related personal information given by the visitor. It is the most popular kind of verification. It will come in two types; Server Verification and Site Verification. Server Verification services perform daily scans on the hosting server to check on for server vulnerabilities or attacks (e.g. McAfee Secure and Control Scan). Site Verification services verify the prevailing security of website to ensure that individuals are protected under normal circumstances. Both have the exact same degree of efficiency so far as closing rates is concerned.
(2) Privacy Seals address the concern most consumers have when visiting a website. It offers protection by ensuring that websites will be careful with information disclosed by visitors and give respect for their privacy (e.g. TRUSTe, Trust Guard and Better Business Bureau).
(3) Business Identity Seals address visitors concern as regards to the authenticity of the business. Authenticity is in regards to having a genuine address, contact number, e-mail address, etc… It provides visitors reassurance in knowing “you’re that which you say” (e.g. Better Business Bureau, Validated Site and Trust Guard).
Clearly, third Party Seals grant nothing but only the very best guarantee of developing confident consumers with a corresponding upsurge in sales.
Online merchants may have the three types of Seals depending on the nature of these business and on the kind of consumers they serve. However, to have all of these types makes for an increased degree of consumer trust and along with conversion rate.