What is Social Media Marketing?

“SMM combines the goals of internet marketing with social media marketing sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals is going to be different for every business or organization, however most will involve some type of viral marketing to construct idea or brand awareness, increase visibility, and possibly sell something or service. SMM might also include online reputation management. Most online communities don’t welcome traditional direct or hard sell techniques so a highly effective SMM campaign will require more finesse to execute properly شراء مشاهدات يوتيوب. SMM campaigns must certanly be targeted to the city you intend to reach with an email that interests them. Some traditional methods for achieving this are with authoritative information, entertainment, humor or controversy.”

– Wikipedia 2007

Social media marketing marketing can be considered an indirect method of marketing your business. It is a powerful process which utilizes the principles of traditional marketing to programs with social ends that ultimately promotes your company through social media marketing channels. Social media marketing marketing is the newest wave of online marketing and might be viewed an indirect method of marketing. Traditional marketing centers on immediate sales and gets to the point. This is who we are, this is what we do, this is why you should purchase our product or service, now buy it. The size of traditional sales cycles vary within industries but the target is always exactly the same – close that sale.

Social media marketing marketing has exactly the same goal but the way to the finish are extremely different. It is generally frowned upon to try to do sell your product or service on industry forum sites, for example. Those forums are in place for the exchange of ideas, knowledge and networking. Most forums have another advertising section where businesses can buy advertising. The concept behind participating in forums is to ascertain yourself as your industry expert. Sharing your knowledge and learning from those in exactly the same industry or your target market results in exposure for you personally and your business.

If you provide helpful information, make constructive comments and ask appropriate questions, you is going to be offering value to potential customers and they will, eventually, come to consider more value from you. Naturally, your ultimate value is in the merchandise or service you are attempting to sell. The inherent trouble with social media marketing marketing is that it takes a lot of time and effort to achieve the eventual desired result – that being the sale. Many business owners either don’t have the time and energy to devote to something that will not provide immediate desired results (the delayed gratification theory) or they are resisting utilizing the powerful social media marketing marketing available choices specifically because of its indirect method of sales and the time it takes to see results.

Social media marketing marketing is truly no diverse from social networking off the internet. When you attend a trade show or even a company event, you are networking in a cultural environment with the specified result being to increase your customer base. Companies that sponsor golf outings, company picnics and other social events, often invite employees, customers and potential customers. What do these three sets of people do at these events? They socialize and network. Although some may develop friendships at such events, the primary reason for and ultimate goal of such events is to increase the underside line – meaning their profits.

The Internet offers massive sources for networking through blogs, forums, communities and of course the immense number of social networking sites like Facebook, Bebo, Dzone, Gather, Ryze, Squidoo, Tagged, Xing and many, many more. The networking concept is exactly the same; the platforms are exponentially greater and different. The vast number of sites can be overwhelming (http://traffikd.com/social-media-websites/), therefore it is recommended to target your social networking on sites that are specific to your industry along with a few of the larger, widely used generic sites like Facebook, Plaxo, Linkedin, etc. I would rather utilize the sites that are more business-oriented like LinkedIn and Plaxo – but that is your own preference. If you ask me, my Facebook profile has information and photos that are right for friends and family than business associates, but there are those who don’t agree. Again, that is a matter of personal preference.

For discussion purposes, let’s consider traditional (or direct) marketing to be a one of the ways communication channel and social media marketing marketing to be a two-way communication channel. In traditional marketing, a company might give you a primary mailer, an email, or you may see an advertisement in a magazine. These types of marketing campaigns cost the business enterprise an entire bundle and don’t always end in large volumes of sales. Now consider participating in two-way conversations on forums, blogs and other social networking sites. You, as a consultant of your company, are doing “conversations” along with your prospective clients and hopefully providing valuable content (content is King in social media marketing marketing). Over time, you and your company will be visible (as you raise your online presence), your reputation and value increases and over time, your prospective clients will know who you are, the value in that which you are available and where to get you.

I like to put myself in one other person’s shoes to understand where they are coming from. I don’t purchase anything prior to going on the Internet to get everything I can about the merchandise or service I am considering buying. I read the reviews along with what’s being said in regards to the competitive product or service. This being said, why would I expect other people to not do exactly the same? If you think about social media marketing marketing in these terms, its value, albeit a time-consuming process, may be apparent to you.

It is essential to bear in mind that social networks consist of loyal and engaging large audiences. Social media marketing marketing can greatly benefit any business since it compliments your brand (an incredibly important topic in its right), business and online profile. However, social media marketing marketing takes time and serious dedication but the greatest return you’ll receive is going to be well worth the time spent.

Whether or not a company owner embraces the value of social media marketing marketing, there is no escaping the fact that the Internet is the newest frontier for marketing. Social media marketing has brought on a life of its and if you have not jumped on the bandwagon, you are missing the boat. Social media marketing marketing can greatly benefit any business since it compliments your brand, business and online profile.

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