The traditional marketing model was to have as numerous eyeballs in your product or service’s message as you are able to and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no more effective as numerous consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no more trust advertisers. A recent survey unearthed that only 14% of men and women trust ads while 76% of men and women trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.
Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2.0 strategies, such as social networking marketing. Social networking marketing is when companies utilize Web 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is so it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate using their customers.
The days of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to get from nameless, faceless companies. Not only are consumers watching the ‘man behind the curtain’, but additionally they need to know what others say about your product or service. A recent study figured 80% of US Internet using moms were influenced by word-of-mouth from friends and family when creating a purchase decision. No other media platform permits small businesses to benefit from consumer word of mouth advertising like social networking marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main advantageous asset of social networking marketing is that you will are able to connect with networks of potential customers that you would otherwise struggle to run into utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Word of mouth marketing has always been the absolute most influential solution to generate sales. With social networking marketing, you have the ability to create raving fans who will voluntarily promote your product and services for their networks of friends. Obviously, if your product or service is poor, you could suffer the reverse benefits of this.
Brand Awareness – Branding your business using social networking marketing is a lot simpler, faster, and less costly to accomplish than the original advertising medium or even website marketing.
Customer Retention – Web 2.0 platforms are the perfect places to keep in touch with your web visitors about services, special promotions, or merely to educate them in your business. Through consistent, FREE communication, you can keep your company facing your customer’s eyeballs which will in turn result in repeat business and referrals. Remember, the main element to this sort of communication is usually to be content rich; don’t use these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a cultural media marketing plan can create almost immediate results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales متابعين تويتر خليجيين. Unlike radio or TV ads, where your web visitors disappear once the ads set off air, these web 2.0 platform benefits will continue long-term provided that the communication and updating of your social networking presence is maintained.
Why Aren’t More Businesses Utilizing Social Media Marketing?
Quite frankly, most businesses don’t understand how to create or implement this sort of strategy. What options to small company owners have when seeking to create & implement a cultural media marketing plan:
Hire an employee- while leveraging the full time, experience, and services of others is just a smart way to do business, many times this strategy fails. Why? Ultimately, it’s as much as the small business owner to create the master plan and manage the employee. However, most business owners don’t understand web 2.0 enough to produce a plan and haven’t a clue how to handle the employee. Plus, paying an employee increases your labor costs, your payroll taxes, your benefit, etc…
Outsource- outsourcing is just a better alternative to hiring an employee as you won’t have to hire, train, manage, and pay an employee to execute these functions. However, there is a price for these benefits. Outsourcing these services can be extremely expensive. I’ve known social networking companies to charge over $1,000 to produce a Facebook Fan Page. This task takes, at most of the, 20 minutes to create up. Again, the problem revolves around education. Until you know the way social networking marketing works, you then shouldn’t hire or outsource the tasks unless you’re willing to overpay.
Do it yourself- The fact is learning the basic principles of social networking, creating an idea, and implementing the master plan is just a task that every business owner is effective at performing. Finding the right training programs that will reveal step-by-step how to create and manage web 2.0 platforms is paramount as is utilizing software which will enable you to manage your entire accounts from one particular location. With a little an investment in education, you can produce your individual web 2.0 marketing plan. With a little research, you will find an all-in-one do-it-yourself social networking dashboard which will enable you to perform your online 2.0 marketing within just 10 minutes a day.