It’s not surprising that social networking has turned into a powerful marketing strategy of its own. Entities which range from international corporations to local businesses all have a presence on multiple social networking platforms. The viral nature of social networking helps it be the quickest way to promote content and promulgate information. With over 4.2 billion people accessing social networking on cellular devices, it’s necessary for businesses to promote valuable and attention grabbing content. 2014 is the entire year of the mobile wallet – an effective and advanced direct marketing channel that can help businesses generate new leads, gain more traffic, and increase customer loyalty.
What is Mobile Wallet?
It’s an application where all payment and nonpayment wallet content that may be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons within their mobile wallet and the technology solves the remaining equation. As customers approach stores, relevant information automatically appears on the phone’s lock screen and provides them with one-swipe access to the relevant mobile pass. This gives great value and convenience for consumers and helps drive in-store traffic for businesses. To put it simply, a portable wallet allows for personal interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There is surging demand for businesses to provide wallet solutions that help consumers better organise and access content in their smartphones. Studies show that 94% of loyalty program members want communications from programs they be involved in, and 67% would join loyalty programs if they may register instantly. It is clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is just a game changer in the marketing realm. Businesses can make and deliver personalised and unique content centered on consumer preferences and spending behaviour. For example, shoppers who frequently purchase a certain brand of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles can be used to design tailored messages to consumers – messages which can be more relevant, effective, and lead to real, measurable action.
The issue in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have access to a large data, such as for instance amount of wallet content included with smartphones, quantity of transactions taking place, and a lot more in-depth analytics. These details is valuable and can be used to simply help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they can only be used once and are discarded. Even with mobile wallet coupons are redeemed, businesses can update them to display future discounts and clients are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies in just a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral top features of social networking requires businesses to create content that is not merely attention grabbing but also drives users to talk about it with their social networks. Person to person is more powerful than one can see right now, which explains why combining mobile wallet with social networking is an exceptionally effective marketing tactic that will increase brand visibility. Execution is very important – including timing, relevant messaging, and the right audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on the social networking pages where customers can immediately add mobile wallet content for their devices. As well as work with a Facebook Pass to automatically create a personalised pass, and add straight for their mobile wallet. Clients are then able to talk about it of their social support systems, which in the present day and age, can lead to exponential and explosive exposure.
Mobile is the space where businesses need to get authority, especially with the increased reliance on mobile shopping and mobile payments. It is estimated that next 5 years, 50% of smartphone users will pay on the mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social networking marketing strategies.
Paul Tomes invites you to give the mobile wallet a chance and integrate into your social networking marketing.
You can design your mobile wallet content using the PassKit Pass Designer. It’s an intuitive visual web interface, allowing you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your preferred social networking channels.